Digital Advertising Strategist

3 weeks ago


South Newbald, United Kingdom Mobilus Limited Full time
Job Title: Advertising Advisor

We are seeking a seasoned Paid Advertising specialist to join our team at Mobilus Limited, a growing, family-owned manufacturer and supplier of excavation, telehandling, and building equipment. As part of our growth, we are looking for a Paid Advertising Specialist to manage and optimize large-scale paid advertising campaigns in both the UK and US markets.

Key Responsibilities:
  • Develop and implement effective strategies to maximize return on ad spend (ROAS).
  • Ensure that Google Ads and Meta accounts are set up correctly and using best practices.
  • Continuously monitor and adjust campaigns to improve performance and ROI.
  • Create comprehensive and insightful reports demonstrating account health and return on investment (ROI) for presentation to the Marketing Manager and Directors.
  • Monitor and analyze campaign performance data to provide actionable insights and recommendations.
  • Stay updated with the latest trends and best practices in digital advertising and paid media.
  • Collaborate with the marketing team to align advertising strategies with overall business goals.

The successful candidate will be an experienced PPC Specialist, PPC Manager, Paid Advertising, Paid Search, or Paid Media specialist, with proven experience of creating and managing large-scale PPC campaigns. This will include managing substantial budgets across Google Ads and Meta platforms. Knowledge of Google Merchant Centre is essential, as well as strong analytical skills and the ability to communicate effectively in a fast-paced, dynamic environment.

This is a rewarding and unique opportunity for a seasoned Paid Advertising specialist to enhance their career in a busy and friendly environment, whilst taking ownership of this area of the business and building it in line with their expertise. Due to the location of our office, a driving license and car are essential for commuting on a hybrid basis (4 days per week in the office).



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