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CRM Campaign Manager

2 months ago

City Of London, United Kingdom E Next Full time
Job Description

We're seeking a highly skilled CRM Campaign Manager to join our team at E Next. As a key member of our Brand and Marketing team, you'll be responsible for developing and delivering performance-driven CRM campaign activity for our EON Next and Sainsbury's Energy brands.

Key Responsibilities
  • Identify business objectives and develop CRM marketing strategies to achieve them
  • Develop and implement customer journeys across web, app, customer service, and third-party post-sales fulfillment capabilities
  • Plan, implement, and optimize email and SMS campaigns using CRM management tooling, including accurate data imports
  • Coordinate with our in-house studio to fulfill campaign creative requirements
  • Monitor campaign performance and provide weekly updates to stakeholders
  • Manage risk assessment of all marketing materials and ensure GDPR and ASA compliance
  • Champion brand metrics and consistency across all outputs
  • Develop paid media support for campaigns, including budget management
  • Optimize customer segmentation data, behavioral triggers, and creative towards conversion over time
Requirements
  • Demonstrated CRM Campaign Management experience
  • Ability to develop campaign strategy and successful customer journeys
  • Ability to create copy following brand guidelines and tone of voice
  • Proven experience building templates on HTML
  • Experience in performance-driven campaigning
  • Highly operational, with an ability to handle multiple stakeholders
  • Proven experience leading creative and campaign outputs
  • Digitally minded, with the ability to work with automated marketing software solutions
  • Ability to leverage data to maximize campaign performance and strategy
  • Experience with changing priorities and fast-paced working environments
  • Proven experience reporting on campaign performance and recommending improvements
  • Implementing brand tone of voice with consistency
  • Willingness to challenge and think outside the box
  • Excellent attention to detail
  • Ability to work with autonomy
What We Offer
  • Competitive salary
  • 6 month fixed term contract
  • Regular team socials and lively team chats
  • 26 days holiday plus bank holidays each year
  • Generous pension scheme
  • Excellent parental leave allowance
  • Flexible benefits package
  • Opportunities for development and growth