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Strategic Account Manager

2 months ago

Bedford, Bedford, United Kingdom Werfen Full time

Job Summary

As a Senior Manager, Corporate, you will lead efforts to market Werfen's total value to strategic and corporate accounts. You will partner with Corporate Accounts and Strategic Accounts teams to understand the needs of their unique customers and deliver bespoke campaigns and marketing tools that go beyond our individual business units.

Key Responsibilities

  • Align with Corporate Account Directors (CADs) to craft marketing plans for top opportunities and customers (Commercial Labs, Health Systems, Donor Centers, and GPOs).
  • Develop strategy and drive execution of targeted omnichannel marketing programs for large customers, including education campaigns, field events, user groups, industry events and tradeshows, webinars, digital, and PR.
  • Cross-Functional Alignment – work with other departments to align marketing efforts with overall business objectives and support account management teams.
  • Focus on value solutions (beyond product) that enhance customer partnerships and create marketing materials that showcase these solutions at the Werfen level, beyond individual Business Units.
  • Utilize metrics and data to track and optimize results of custom programs rolled out at the customer level.
  • Assist CADs with business reviews, presentations, customer visits, and campaigns.
  • Other duties as assigned.

Networking/Key relationships

  • Must be able to interface on a regular basis with assigned client groups as well as other functions across the organization as needed.

Qualifications

  • Bachelor's degree in Business Management or Marketing or a related discipline required.
  • Minimum of 8 years' experience in the health care industry required.
  • Minimum of 3-5 years in Corporate Accounts marketing role.

Skills & Capabilities

  • Self-motivated and ability to work independently.
  • Collaboration with multiple functions across the organization.
  • Strong customer focus and orientation.
  • Detail oriented.
  • Highly organized.
  • Strong communication skills.

Travel requirements

Up to 25% Travel.