Social Media Strategy Director

7 hours ago


London, Greater London, United Kingdom Lastminute Group Full time

As a key member of the Lastminute Group team, you will play a vital role in shaping the company's digital presence. The successful candidate will have a proven track record in leading social media marketing and influencer management initiatives, with a strong focus on creative direction and strategic planning.

About the Role

We are seeking an experienced professional to lead our social media strategy, leveraging their expertise in video content production, social media formats, and hooks to drive engagement and conversions. The ideal candidate will possess a data-driven mindset, with a deep understanding of social media platforms and a proven ability to measure effectiveness.

The salary for this position is estimated to be around $80,000 - $100,000 per year, depending on experience. This figure is based on industry standards and takes into account the location and requirements of the role.

Key Responsibilities
  1. Develop and execute a comprehensive social media strategy that aligns with business objectives.
  2. Create engaging video content for Instagram Reels, TikTok & YouTube Shorts, working closely with internal stakeholders to ensure brand consistency.
  3. Lead and manage a team of Social Media Creators, providing guidance and support to help them achieve their best work.
  4. Maintain a pulse on the latest social media trends, ensuring our content stays fresh and relevant.
Benefits and Perks
  • Enjoy flexible start and end times, allowing for better work-life balance.
  • Work from home or remotely, depending on local laws.
  • Continuous training and development opportunities through our company platform.
  • Employee discounts on travel and other benefits.


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