Media Campaign Lead
1 day ago
We are seeking an Advertising Solutions Expert to join our growing team at Rachos Recruitment. In this dynamic role, you will be responsible for overseeing the development and execution of integrated media strategies across multiple channels. As the primary liaison between clients and internal teams, you will ensure seamless execution of media campaigns from planning to post-campaign analysis. Your expertise will play a critical part in managing client relationships, delivering on campaign objectives, and identifying opportunities for account growth.
Responsibilities and Expectations
- You will be the point of contact for assigned clients, building and maintaining strong, long-term relationships, and understanding their business goals, challenges, and media objectives.
- You will collaborate with the media planning and buying teams to develop and execute integrated media strategies across multiple channels, ensuring campaigns align with client objectives and target audience needs.
- You will oversee the end-to-end management of media campaigns, including planning, execution, monitoring, optimisation, and reporting, ensuring all deliverables are met on time and within budget.
- You will provide clients with regular updates on campaign performance, using data-driven insights to optimise media strategies, prepare comprehensive post-campaign reports with key performance metrics, insights, and recommendations for future campaigns.
- You will work closely with internal teams (media planners, buyers, creative, and analytics) to ensure smooth communication and campaign execution, acting as a liaison to troubleshoot and resolve any issues.
Requirements and Qualifications
- You should have 3/4 + years of experience in strategic account management, preferably in a media buying, media planning, or advertising agency.
- You should have a strong understanding of media channels, including TV, digital, social, OOH, and programmatic media, knowledge of media planning and buying tools is a plus.
- You should possess exceptional communication and presentation skills, proven experience in managing client relationships and delivering results.
- You should be able to manage multiple campaigns simultaneously, meet deadlines, and handle pressure in a fast-paced environment.
- You should be able to interpret and analyze data to make informed campaign decisions, proficiency in MS Excel and other reporting tools is required.
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