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Social Media Campaign Lead

4 weeks ago

London, Greater London, United Kingdom Vertical Advantage Full time

Vertical Advantage is a dynamic and innovative media agency based in London. We're currently seeking an experienced Social Media Campaign Lead to drive our paid social media strategy forward.

About the Company:

We're a team of experts dedicated to delivering top-tier campaigns for our clients. Our ideal candidate will be passionate about social media marketing and have a proven track record of success in this field.

Role Overview:

This role involves managing and optimising paid social media campaigns across multiple platforms, including Meta, Twitter, Pinterest, LinkedIn, and TikTok. The successful candidate will have excellent communication skills and be able to present complex data insights to both internal teams and external clients.

  • Campaign Management: Plan, build, and optimise high-performing social media campaigns across platforms.
  • KPI-Driven Execution: Manage campaigns within client KPIs and budgets, ensuring smooth delivery and addressing any issues.
  • Performance Reporting: Pull data and provide detailed, insightful reports to internal teams and external clients.
Responsibilities:
  • Audits & Optimisation: Regularly audit social accounts to uncover opportunities for improved performance and share these with clients.
  • Client Relations: Present campaign results and insights to clients, fostering strong, trusted relationships.
  • Industry Knowledge: Stay updated with the latest trends and product updates from media partners and the digital landscape.
Requirements:
  • At least 1 year of hands-on experience in building, optimising, and reporting on paid social media campaigns.
  • Proficiency in Microsoft Office (Excel, PowerPoint, etc.) with high attention to detail in reporting.
  • Ability to work collaboratively within a team, while confidently managing projects independently.
Benefits:
  • Private Healthcare, Pension, and Death in Service benefits.
  • Bonus Scheme: Annual performance-based bonus of up to 8.33%.
  • 26 days holiday, plus 3 extra days between Christmas and New Year, with additional days for volunteering.
  • Annual overseas working allowance.
  • Regular socials, culture days, and wellbeing activities like yoga and football.
  • A healthy training budget, Audible membership, and Lunch & Learn sessions for continuous development.