Social Media Campaign Lead

2 days ago

London, Greater London, United Kingdom The Goat Agency Full time

Job Title: Social Media Campaign Lead

Location: Hybrid; Office based in Southwark

The Goat Agency is a leading social-first advertising agency specializing in crafting impactful marketing campaigns that leverage the power of social media and influencer partnerships. Our dedicated team delivers exceptional client results by harnessing data-driven strategies and creativity.

Role Overview: As a Social Media Campaign Lead at The Goat Agency, you will play a critical role in our client servicing team, overseeing day-to-day campaign execution and ensuring successful delivery of social media and influencer marketing campaigns for our valued clients. You will collaborate closely with internal teams to drive results and exceed client expectations.

Campaign Strategy:

  • Campaign Planning: Develop and implement comprehensive campaign plans, aligning with client objectives and industry trends.
  • Influencer Sourcing: Identify and vet potential influencers for campaigns, ensuring compatibility with brand values and client goals.
  • Content Creation: Oversee content development, ensuring high-quality output that resonates with target audiences.
  • Performance Measurement: Track campaign metrics, analyzing data to inform optimization strategies and drive better results.
  • Cross-Functional Collaboration: Foster strong relationships with internal teams, including creative, strategy, and influencer partnerships, to ensure seamless campaign execution.

Requirements:

  • Agency Experience: Minimum 3 years of experience in a social media or influencer marketing role within an advertising or digital marketing agency.
  • Social Media Expertise: In-depth knowledge of social media platforms, trends, and best practices for marketing.
  • Influencer Marketing Knowledge: Familiarity with influencer marketing strategies and experience in managing influencer collaborations.
  • Project Management Skills: Proven ability to manage multiple projects simultaneously, prioritizing tasks effectively and meeting deadlines.
  • Data Analysis: Comfortable working with data, analyzing campaign performance metrics, and drawing actionable insights.
  • Excellent Communication: Exceptional verbal and written communication skills, enabling effective communication with clients and internal teams.
  • Client-Focused: Passionate about delivering exceptional client service and building strong client relationships.
  • Team Player: Collaborative and supportive team player, contributing to a positive and productive work environment.

Estimated Salary: £40,000 - £55,000 per annum.

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