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Media Campaign Director

1 month ago


London, Greater London, United Kingdom Wake The Bear Full time
Job Description

We are seeking a skilled Media Campaign Director to join our team at Wake The Bear, a London-based Media & Marketing Communications agency. This is a key role that requires strong strategic planning and leadership skills.

About Us

Wake The Bear is a dynamic agency built from the bottom-up to fuel trail-blazing growth for category defining brands. We combine marketing consultancy with communications planning and activate campaigns that span advertising, content & partnerships. As part of the Miroma Group of agencies, we have access to a network of venture partners and experts who can provide broader marketing services.

Role Purpose

The successful candidate will be responsible for devising media campaigns from strategic planning to post campaign analysis for our clients. They will deliver against business challenges, build strong relationships and processes with suppliers, and grow their team.

Key Responsibilities

  • Ultimate responsibility for buying and activations across all channels with a heavy lean into TV and ATL across a pod of designated clients (Simba Mattresses, Boylesports UK & ROI, Manual Healthcare, Dewynters)
  • Lead media planning proposals across all media channels and present ideas to clients, building trust and becoming a true business partner
  • Be seen as a trusted leader within the media team, supporting wider media team across AV activations
  • Accurately deliver media buys and communicate delivery with clients and teams
  • Train team members and support leadership as the agency experiences significant growth, setting up and buying campaigns alongside the team
  • Responsible for AV planning, delivery, and TV attribution reporting across pod of clients
  • New Business pitch support as and when required
  • Provide regular media and media owner updates to the team and clients
  • Update clients regularly – spot times, campaign reporting, competitive, and performance reports where applicable
  • Spending time with suppliers to stay ahead of the market generating market intelligence to share with clients
  • Actively seek new training to improve own skills. Train other team members in area of expertise. Learn other media skills such as Media Planning, Radio, Print, OOH, and Digital.

Salary

We offer a competitive salary of £70,000 - £90,000 per annum, depending on experience.