Email Deliverability Strategist
1 month ago
Email Deliverability Specialist Role Overview
We are seeking a skilled Email Deliverability Specialist to join our team at GDS Group. The successful candidate will be responsible for improving email deliverability across multiple email service providers, managing third-party certification tools, and working with our IT functions to optimize our email platform.
Key Responsibilities:
- Improve deliverability rates across all Email Service Providers (ESPs)
- Manage relationships with ESPs and certification tools to ensure constant availability of IP addresses and sending domains
- Monitor email IP performance and foresee and plan for potential issues
- Collaborate with our marketing team to improve open rates, click-through rates, and optimize the entire user journey
- Design and implement effective email A/B and multivariate testing
- Identify opportunities with new ESPs and initiate discussions on new agreements
- Work with our project manager and development team to improve and integrate our proprietary email platform into new sending workflows
- Provide regular deliverability reports and insights to the wider team
Requirements:
- 3+ years of CRM/Marketing experience with a core focus on email
- Domain/IP setup and optimization
- Managing high-volume email campaigns
- Data cleansing and segmentation
- Creating/advising on engaging email content and structure
- Identify and implement automation to drive efficiency
- Manage and report on delivery/open to recipients' inbox
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