Email Deliverability Strategist

1 month ago


Bristol, Bristol, United Kingdom GDS Group Full time £35,000 - £45,000

Email Deliverability Specialist Role Overview

We are seeking a skilled Email Deliverability Specialist to join our team at GDS Group. The successful candidate will be responsible for improving email deliverability across multiple email service providers, managing third-party certification tools, and working with our IT functions to optimize our email platform.

Key Responsibilities:

  • Improve deliverability rates across all Email Service Providers (ESPs)
  • Manage relationships with ESPs and certification tools to ensure constant availability of IP addresses and sending domains
  • Monitor email IP performance and foresee and plan for potential issues
  • Collaborate with our marketing team to improve open rates, click-through rates, and optimize the entire user journey
  • Design and implement effective email A/B and multivariate testing
  • Identify opportunities with new ESPs and initiate discussions on new agreements
  • Work with our project manager and development team to improve and integrate our proprietary email platform into new sending workflows
  • Provide regular deliverability reports and insights to the wider team

Requirements:

  • 3+ years of CRM/Marketing experience with a core focus on email
  • Domain/IP setup and optimization
  • Managing high-volume email campaigns
  • Data cleansing and segmentation
  • Creating/advising on engaging email content and structure
  • Identify and implement automation to drive efficiency
  • Manage and report on delivery/open to recipients' inbox


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