Marketing Strategist
1 day ago
We are world-leaders in the design, simulation and analysis of medical devices and consumer products. We're looking for an experienced Marketing Specialist to join our team in Bristol, UK.
About the Role:
- This is a key position that plays a crucial role in the development and execution of marketing strategies to promote services, drive brand awareness, and attract customers.
- You will be responsible for planning and implementing marketing campaigns across various channels to support business development activities and wider company objectives.
Key Responsibilities:
- Create and implement marketing campaigns to promote products, services and events.
- Develop and distribute engaging content for social media, blogs, emails, and other digital channels.
Market Research & Analysis:
- Conduct market research to identify target audiences and opportunities for new campaigns.
- Analyse competitor strategies and provide insights for better positioning.
- Track marketing trends, customer preferences, and key industry data.
Content Creation & Management:
- Collaborate with team members to create effective marketing content.
- Oversee the production of marketing materials such as brochures, banners, email templates, and presentations.
- Write compelling copy for websites, blogs, social media posts, and email newsletters.
Data Tracking & Reporting:
- Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, CRM systems, and social media platforms.
- Prepare detailed reports on campaign effectiveness, return on investment (ROI), and key performance indicators (KPIs).
- Use data to recommend improvements to marketing tactics and strategies.
Requirements:
We are looking for an experienced Marketing Specialist to join our team. The ideal candidate will have:
- 3 or more years marketing experience in a similar B2B marketing role.
- Experience in formulating marketing strategy and compiling marketing plans as well as campaign execution.
- Strong writing and storytelling skills, with the ability to create engaging content across social media, blogs, white papers, thought pieces, CRM and email communications.
- Proficiency with digital marketing tools such as Google Analytics, SEO, SEM, and CRM systems.
- Good analytical skills with the ability to interpret and leverage data to make data-driven decisions.
- Excellent project management and organisational skills to manage multiple projects and deadlines.
- Strong verbal and written communication skills for cross-functional collaboration.
Estimated Salary Range: £50,000 - £70,000 per year.
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