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Product Marketing Strategist

2 months ago

Oxford, Oxfordshire, United Kingdom Melbury Wood Full time
About the Role

Melbury Wood is a leading company in the solar energy sector, and we're seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing department, you will play a crucial role in launching and positioning our new products in the market.

Key Responsibilities
  • Data-Driven Strategy: Analyze sales and campaign data to refine and optimize marketing efforts for new products coming to market in the solartech space.
  • Market Research: Identify trends, customer behaviors, and competitive landscape insights to inform strategy.
  • Campaign Management: Design and execute impactful marketing campaigns that resonate with our target audience.
  • Product Launches: Lead the charge on new product launches, from event planning to promotional content creation.
  • Cross-Team Collaboration: Work closely with sales, commercial, and product development teams for a unified approach.
  • Content Creation: Craft compelling marketing content, including product descriptions, brochures, and social media posts.
Requirements
  • Knowledge of Solar Energy: Proven experience in the cleantech sector, with a focus on solar. You don't need to be an expert yet, but some experience and genuine interest is needed.
  • Strategic Vision: Ability to think strategically while excelling in hands-on execution.
  • Dynamic Multitasking: Thrive in a fast-paced environment, managing multiple projects with creativity and organization.
  • Effective Communication: Strong communication skills, both written and verbal, with the confidence to engage with senior stakeholders.
  • Technical Savvy: Proficiency in digital platforms, SEO/SEM, and CRM tools is a plus.
  • Willingness to Travel: Flexibility to work across time zones and travel as needed.
What's On Offer
  • Competitive salary and benefits package.
  • A fast-paced, innovative work environment within a rapidly growing international company.
  • Opportunities for professional growth and cross-functional experience.
  • A chance to make a tangible impact on the global energy transition.
  • Flexible working options.