Marketing Country Manager

1 week ago

London, Greater London, United Kingdom Forward Role Careers Full time

We are excited to be partnering with a fast-growing ecommerce seller in the construction industry, who are looking for a Marketing Country Manager to lead their French operations. This year alone, the business has opened in 3 new territories and are now looking to expand their ecommerce presence into Northern Europe.

This person will be responsible for managing the day-to-day activities across the ecommerce site and paid advertising for France. You will be responsible for the set-up and growth of the French website, supported by their international digital team, creative team and technical design teams.

Main Responsibilities:

  • Localisation of the current website, including translation of web copy, reviewing UX for local market and product selection.
  • On-boarding new products, creation of new localised products within the e-commerce platform including imagery, descriptions, technical specifications and pricing.
  • Management of Paid media in-country, focused on Google search and shopping, but including Bing, responsible for the acquisition of web traffic and online sales through pay per click channels.
  • Market research (products and competitors), lead insights into the market including trends, product compliance, new product opportunities and competitive analysis.
  • Reporting/Analysis, provide insights and recommendations to the business.

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