ASO Director

3 weeks ago

London, Greater London, United Kingdom Jellyfish Full time
ASO Director Job Description

We're seeking an accomplished ASO strategist to lead the strategic roadmap and global service expansion for ASO projects at Jellyfish.

Key Responsibilities:
  • Develop and implement the strategic framework for ASO projects
  • Grow ASO revenue and client base
  • Design and deliver training programs for internal and external teams
  • Produce sales materials and case studies
  • Deliver expertise on ASO topics to marketing teams
  • Provide metadata and creative test results to clients
  • Collaborate with designers and copywriters to develop product roadmaps
  • Work with the data team to create new reports and dashboards
  • Review technology providers and proprietary technologies for ASO
  • Align ASO with other organic growth plans
Requirements:
  • Experience leading ASO projects at an agency or client side
  • Experience working with app store consoles and data sets
  • Desire to nurture and educate a broad group of talent
  • Curious thinker with enthusiasm
  • Experience managing paid media for apps and websites
  • Knowledge of SEO and CRM
  • Proficiency in Apple Search Ads and Google App Campaigns
  • Demonstrated expertise in using AI in marketing
  • Skills using App UX & CRO
  • Familiarity with App Tracking and analytics knowledge
  • Client-centric with a focus on developing long-lasting relationships
  • Analytics & Reporting skills
  • Process Improvement skills
  • Creative Problem Solving skills
What We Offer:
  • Loyalty salary increase on your Jellyfish anniversary
  • Company-wide annual bonus
  • Flexible working hours
  • Up to 60% remote work
  • One paid day each month for self-development
  • Access to LinkedIn Learning with unlimited online courses
  • 14 weeks of paid leave for primary caregivers
  • 4 weeks of paid leave for secondary caregivers
  • £1000 (or equivalent) towards courses for returning primary caregivers

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