Product Design Director

2 weeks ago


London, Greater London, United Kingdom https:jobs-redefined.cositemap Full time

At ASOS, we're on a mission to revolutionize the world of fashion, and we're looking for a talented Product Design Director to join our team.

The Product Design team plays a crucial role in shaping our digital customer experience, and as a Product Design Director, you'll be instrumental in defining and driving customer-led design and product strategy across our award-winning platforms.

You'll be responsible for shaping the overall design strategy that aligns with ASOS's long-term business goals, ensuring our digital products lead the market in innovation and user experience.

Key responsibilities include:

  • Overseeing the entire ASOS Product Design function, including user research, customer experience, and UI design across all digital platforms.
  • Championing customer-centric design thinking across the organization, ensuring that all product developments and enhancements are driven by real user needs and insights.
  • Setting and leading the vision for the Product Design team, collaborating with Product Managers and all areas to define strategic roadmaps and drive initiatives.
  • Collaborating with executive leadership to define and prioritize strategic initiatives that align with ASOS's vision and growth objectives.
  • Collaborating closely with the product management and development teams to ensure seamless integration of design direction and new product development.
  • Identifying resource gaps and skill opportunities, working with ASOS Talent Managers to expand the team and recruit world-class talent.
  • Mentoring and developing future design leaders within ASOS, building a pipeline of talent that will sustain the company's design excellence and strategic goals.
  • Providing hands-on expertise with key products, ensuring best-in-class user experience.
  • Acting as a design thought leader, driving innovation and promoting a design culture within and outside of ASOS.
  • Fostering an environment of diversity, transparency, and trust, empowering your team to share ideas, be challenged, and reach their full potential.
  • Continuously refining and enhancing design processes, establishing new ones, and evolving our global design and accessibility standards.

What you'll need to bring:

  • A top-tier design thinker with a successful track record as a Design Leader, ideally in ecommerce-driven, user-centric products.
  • Extensive experience leading, recruiting, and developing a team of designers with varying levels of ability.
  • A deep understanding of customer-led product design, an opportunity and solution-based mindset, and a curiosity for innovation.
  • A portfolio demonstrating excellent customer-led product and experience design case studies, backed by customer data and user research.
  • Excellent communication skills, with the ability to articulate design vision and execute product strategies to senior leadership and stakeholders.
  • Inspirational leadership that advocates for team development and is driven by helping others reach their potential.

Benefits include:

  • Employee discount (hello ASOS discount)
  • ASOS Develops (personal development opportunities across the business)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Search #InsideASOS on our socials to see what life at ASOS is like.



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