Digital Marketing Expert
2 days ago
A great opportunity to work for a successful Retailer, joining their ecommerce team as a PPC Manager.
Key Responsibilities:
- Develop and execute PPC strategy for the business, ensuring the channel is delivering set revenue targets.
- Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
- Monitor and optimise paid search performance, maximising KPI's such as Impression Share, CTR and ROAS.
- Oversee campaigns across YouTube and Google Display.
- Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
- Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
- Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
- Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
About the Role:
Salary up to £45k - depending on experience. Hybrid working – 2 days at home, 3 days onsite. Hours flexible (9-5/8-4 - 39 hour week). BUPA Private healthcare. Contributory Pension & Life Assurance. Outstanding colleague discounts, which extend to your family & friends. Wellbeing scheme.
Requirements:
- Must have extensive PPC experience, whether in a Managerial role or Senior PPC Executive role.
- Experience of working in a similar PPC role with some management or mentoring experience.
- Senior PPC Executives looking to step up to Manager level.
- Experience of managing enterprise-level budgets.
- Profit-focused and KPI driven.
- Incredibly organised and confident in a fast-paced environment.
- Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre.
- A passion for eCommerce and all things digital.
- Google Ads certified – desirable.
- Experience of managing digital marketing campaigns in the retail sector/agency environment.
- Working on performance max campaigns, YouTube and Google Display.
- Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO.
- Team management or experience of mentoring staff.
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