Digital Marketing Expert

2 days ago


St Annes, Lancashire, United Kingdom Digital Gurus Full time
PPC Manager – Digital Gurus

A great opportunity to work for a successful Retailer, joining their ecommerce team as a PPC Manager.

Key Responsibilities:

  • Develop and execute PPC strategy for the business, ensuring the channel is delivering set revenue targets.
  • Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
  • Monitor and optimise paid search performance, maximising KPI's such as Impression Share, CTR and ROAS.
  • Oversee campaigns across YouTube and Google Display.
  • Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
  • Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
  • Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
  • Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.

About the Role:

Salary up to £45k - depending on experience. Hybrid working – 2 days at home, 3 days onsite. Hours flexible (9-5/8-4 - 39 hour week). BUPA Private healthcare. Contributory Pension & Life Assurance. Outstanding colleague discounts, which extend to your family & friends. Wellbeing scheme.

Requirements:

  • Must have extensive PPC experience, whether in a Managerial role or Senior PPC Executive role.
  • Experience of working in a similar PPC role with some management or mentoring experience.
  • Senior PPC Executives looking to step up to Manager level.
  • Experience of managing enterprise-level budgets.
  • Profit-focused and KPI driven.
  • Incredibly organised and confident in a fast-paced environment.
  • Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre.
  • A passion for eCommerce and all things digital.
  • Google Ads certified – desirable.
  • Experience of managing digital marketing campaigns in the retail sector/agency environment.
  • Working on performance max campaigns, YouTube and Google Display.
  • Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO.
  • Team management or experience of mentoring staff.


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