Digital Optimization Lead

4 weeks ago


London, Greater London, United Kingdom Wunderman Thompson Full time

At Wunderman Thompson, we're a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With a strong focus on digital transformation, we're seeking a seasoned Digital Optimization Lead to join our team on a permanent basis. This role requires the candidate to be in our London office 2 days per week.

The Digital Optimization Lead will be integral in helping improve and develop our analytical offerings by overseeing key optimization projects, experimentation, A/B testing, and optimizing key functionalities. As a key point of contact for both internal and external teams, you will build relationships and drive forward complex CRO projects.

Key responsibilities include:

  • Leading the planning and implementation of experimentation, personalization, and activations across multiple clients
  • Planning and scheduling project timelines and prioritizing test hypotheses for impactful experimentation roadmaps
  • Managing the workload of a small team of developers and coordinating the wider optimization squad across Insights and UX to ensure optimization requirements are implemented correctly
  • Liaising with clients to update them on project progress and ensure alignment of optimization projects

We're looking for someone with proven digital experience, preferably in optimization, and experience in leading and managing complex optimization projects. You should also have experience with analytics tools such as Content Square, Google Analytics, and Google Tag Manager.

Alongside the opportunity to work with some of the most exciting brands around the world, we'll prioritize your career development and help you grow your skills. We offer a great benefits package including hybrid working, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers, and much more.

We're committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.



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