Digital Optimization Specialist

3 weeks ago


London, Greater London, United Kingdom WOLVERINE WORLDWIDE INC Full time

We're seeking a talented Digital Optimization Specialist to join our team at Sweaty Betty. As a key member of our digital team, you'll play a pivotal role in driving customer experience and conversion through data-led decisions.

Key Responsibilities
  • Develop and implement data-driven strategies to optimize customer journeys and improve conversion rates.
  • Work closely with the Online Trading team to analyze trading performance and provide actionable insights.
  • Collaborate with cross-functional teams to deliver A/B testing and experimentation programs.
  • Build strong relationships with eCommerce, Digital Product, and Performance Marketing teams to drive business growth.
Ideal Skillset
  • At least 2 years of experience in digital optimization or a related field.
  • Proficiency in tools like Dynamic Yield, Salesforce, Google Analytics, and Content Square.
  • Strong analytical skills and ability to manipulate complex data sets.
  • Passion for creating a great user experience and driving business results.

Our DEI Commitment

We're committed to creating a culture that represents our mission of empowerment. We celebrate our diversity, embody inclusion, and strive for equity in our business.



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