Marketing Campaign Manager

4 days ago


Liverpool, Liverpool, United Kingdom PayPoint Group Full time

Job Description

We are seeking a skilled Marketing Campaign Manager to join our team at PayPoint Group. This role will focus on creating and implementing integrated marketing campaigns that drive customer acquisition, retention, and lifetime value for our B2C brands.

Main Responsibilities:

  1. Collaborate with the Head of Consumer Marketing to develop and execute day-to-day marketing communications plans for all PayPoint Group brands, ensuring they meet monthly and annual revenue targets.
  2. Work with Marketing teams and other departments to design and implement integrated communications campaigns across various channels, including email, SMS, direct mail, and social media.
  3. Establish best practices for content creation, subject lines, timing, frequency, and format, considering the customer lifecycle.
  4. Participate in the development of new email templates for our email service provider, working closely with Creative, CRM, and other teams.
  5. Implement a testing program to continually optimize campaign performance.
  6. Review and approve all direct-to-customer marketing communication content, creative, and messages to ensure they engage customers and drive sales.
  7. Explore methods to expand database size, quality, and improved segmentation.
  8. Ensure compliance and legal sign-offs prior to campaign emission.
  9. Act as a Brand Guardian for designated brands, maintaining consistent application of brand guidelines and Tone of Voice across all campaigns.
  10. Analyze and report on revenue and engagement, suggesting improvements to ensure campaigns are cost-effective and aligned with commercial business KPIs.
  11. Support the day-to-day management of marketing agencies by providing information and direction.
  12. Engage internal stakeholders throughout marketing planning processes in a timely manner.


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