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Strategic Marketing Director

2 months ago


Crawley, West Sussex, United Kingdom ITW Construction Products (UKNordics) Full time

About the Role

This is an exciting opportunity to join ITW Construction Products (UK/Nordics) as a key member of our team. As a Strategic Marketing Director, you will be responsible for setting the Product and Communications Strategy for the Electrical segment, part of the Concrete Business Unit within the UK and Nordics.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy to drive sales and growth in the electrical market.
  • Lead the Customer Back innovation process to ensure a pipeline of new products and developments are in place for the years ahead.
  • Manage the Communications strategy for the segment, using various channels to influence key decision-makers and promote the value propositions of our brand.
  • Collaborate with the Segment lead to support the strategic intent and execution of Sales & Marketing plans.
  • Line manage the communication team to ensure the right execution of the strategic communication for the Concrete Business Unit in the UK and Nordics Markets.
  • Develop and be responsible for the delivery of the Communications Strategy, targeting key decision-makers with full control over budget and forecasting for the segment.
  • Grow the SPIT Brand and raise awareness within its chosen markets.
  • Lead the team for Communications, design, and digital needs of the brand, ensuring adequate support for the Interiors segment from this resource.
  • Develop opportunities with key channel partners, driving initiatives and collaborative working practices.
  • Develop key metrics to measure the success of the Marketing Strategy.

Requirements

  • A track record of delivering impactful change in an organisation through implementation of a strategic plan.
  • Experience of Sales & Marketing across multi-channels.
  • Analytical skills and ability to research and evaluate information to drive business decisions from market insights.
  • Great communication skills with a track record in influencing key stakeholders to get results.
  • Ability to work with different Marketing channels to ensure external and internal partners are clear on the business's value propositions.
  • Culturally aware to navigate within multiple markets.
  • Line management experience preferred but not essential.
  • Ensuring the Health & Safety of yourself and others in the work environment.
  • Take ownership of training and personal development needs.
  • Flexibility to travel.

About Us

ITW Construction Products (UK/Nordics) is a division of ITW, innovating, designing, and manufacturing advanced industrial technology. We are industry influencers and market leaders in our fields with high-quality brands at the front of technology and enterprise.