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Marketing and Sales Director
2 months ago
ACS International Schools is seeking a highly skilled Marketing Manager to join our marketing team based at our Egham Campus.
Key Responsibilities:
- Develop and execute annual marketing objectives to drive enrolment and retention targets.
- Collaborate with the Head of Marketing to evolve the prospective family customer journey and integrate new approaches and communications.
- Manage ACS Egham social media channels, sourcing content from across the school and aligning with agreed content strategy.
- Champion parent communications, working with school stakeholders to elevate the parent/school communication customer experience.
- Work with the Head of Marketing to define key messages with key school stakeholders and staff, ensuring all staff are updated with Marketing plans.
- Gather insights and execute effective, market-leading on and offline campaigns to drive enrolment.
- Collate requirements for marketing collateral and assets, working with the brand team to deliver high-quality school marketing materials.
- Update and make changes to the school website, where applicable.
- Source editorial stories and content to support PR and parent communication.
- Evaluate all available data, surveys, and online sources, and monitor competitor activity (campaigns, social media, PR and events).
Requirements:
- Marketing professional with demonstrable experience of 3+ years in digital and social campaign marketing.
- Experience of managing social media accounts.
- Data rational with the ability to analyse.
- Video editing desirable.
- Good project management skills with an eye for detail and an ability to see things through.
Company Culture:
ACS International Schools is committed to safeguarding and promoting the welfare of children and young people. As an employee of ACS, you are expected to share this commitment and conduct yourself in a way that reflects the principles of our organisation.