Customer Experience Director
1 day ago
Muc-Off is looking for a seasoned Digital Marketing & CRM Manager to spearhead our digital marketing efforts. As a senior member of our team, you will be responsible for developing and executing our digital marketing strategy, focusing on performance marketing, SEO, and CRM.
The ideal candidate will have extensive experience in digital marketing acquisition and retention strategy, with a proven track record of delivering ROI-driven campaigns. You will be skilled in managing external agencies and tools such as Shopify, Klaviyo, Dot Digital, flows, automations, Google marketing tools.
Key Responsibilities:
- To establish and implement a digital, consumer-focused CRM strategy globally, reducing acquisition costs and working our existing customer base harder
- To create database-building campaigns, working closely with our marketing department
- To implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns
- To manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels including Meta, Google, TikTok, and Microsoft
- To lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity
- To identify and implement new and emerging digital revenue streams, think TikTok shop, social commerce, and subscriptions
- To become the owner in digital creative ads from top of funnel YouTube to META re-targeting creatives, overseeing all creative implementation, setting briefs for design and content teams
- To lead on the running of our community-loyalty programme, helping our fans create compelling UGC and working it back into outreach ads
- To create compelling reporting using GA and Shopify reports, which is informative but also actionable
- To lead and conduct experiments to enrich our knowledge through data, be that on email marketing creatives, PPC ad copy, or Instagram Reel creative
Salary: £60,000 - £80,000 per annum, depending on experience. Benefits include 33 days holiday, inclusive of UK bank holidays, increase with length of service, Hybrid Working – 3 days in the office and 2 working from home, Early finish on a Friday, Long Service Rewards, Employee Assistance Programme, Eye Care Voucher Scheme, Cycle to Work Scheme, Fresh fruit and biscuits each day, Chill out areas, showers, and a secure area to store your bike, Pension contributions.
This is an excellent opportunity to work with a well-established brand like Muc-Off, with a competitive salary, comprehensive benefits package, and a chance to work on exciting digital projects.
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