Digital Media Strategist

2 weeks ago


Antrim, United Kingdom Texthelp Full time

About the Role



We are seeking a highly skilled Digital Media Strategist to join our central marketing function at Texthelp. As our new hire, you will be responsible for leading our social media presence and developing strategies to engage with key global audiences.



You will work closely with our Heads of Marketing and Head of Digital Content to create and implement digital content that informs, inspires, and engages our target audience. This includes managing paid social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, and Twitter.



To be successful in this role, you will need to have strong planning, operational, and tactical execution skills. You should also have experience in managing central budgets and forecasting return on ad spend (ROAS). Additionally, you will require strong reporting and analytical skills to optimize campaign performance and drive awareness, reach, engagement, and lead generation.



Our ideal candidate will have 3+ years of experience in a similar paid social/paid acquisition manager role, managing and optimizing campaigns. You should also have experience in managing social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and Twitter, as well as social media tools such as Sprout Social, Hootsuite, Oktopost, and Sprinklr.



Main Responsibilities




  • Develop and implement social media strategies to engage with key global audiences
  • Manage paid social media campaigns across multiple platforms
  • Work with our content and design teams to brief and create personalized and relevant ad content
  • Analyze audience insights, data, and competitive trends to develop an ambitious test and learn approach
  • Support our editorial calendar by using expertise and insights to boost our best-performing organic social content
  • Own the reporting and analysis of our social platforms, campaigns, and KPIs
  • Manage our social media platforms, tools, and suppliers from both operational and relationship perspectives
  • Collaborate with agencies on our overall social strategy and agency-managed divisional activities
  • Harness Employee Advocacy to increase brand awareness, reach, and engagement
  • Advise Texthelp employees on how to create a personal brand on social platforms


Essential Criteria




  • 3+ years of experience in a similar paid social/paid acquisition manager role
  • Experience in managing social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and Twitter
  • Experience in managing central budgets and forecasting ROAS
  • Strong planning, operational, and tactical execution skills
  • Strong reporting and analytical skills
  • Deep understanding of how paid and organic content and strategies work together


Salary: $80,000 - $100,000 per year



Language: English



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