Campaigns Manager

4 days ago

London, Greater London, United Kingdom InterQuest Group Full time
{"title": "Campaigns Manager", "description": "Campaigns Manager

At InterQuest Group, we are seeking a highly skilled Campaigns Manager to join our team. As a key member of our marketing team, you will be responsible for designing, leading, and delivering effective campaign content strategies to position our client's product on the market while driving sales, retention, leads, and positive customer behavior across the EMEA region.

You will work closely with our EMEA Campaign function and Content Co-creation team to facilitate content development for pan-EMEA campaigns. Your expertise in content creation across key functional areas, including demand marketing, sales enablement, customer engagement, and brand and reputation, will be essential in developing and implementing content strategies that align to business objectives.

As a Campaigns Manager, you will be responsible for conducting research into preferences and behavior in the context of content consumption across target audience groups to develop a campaign content strategy based on buyer intent. You will also work with our Digital and Demand teams to enhance our client's online presence through SEO-optimised content to boost authority, rankings, web traffic, and leads.

Key responsibilities will include:

  • Developing and implementing content strategies for pan-EMEA marketing campaigns that align to business objectives
  • Conducting research into preferences and behavior in the context of content consumption across target audience groups
  • Working with Digital and Demand teams to enhance our client's online presence through SEO-optimised content
  • Overseeing the production of high-quality, customer-centric content, including blog posts, sales presentations, email campaigns, landing pages, video scripts, eBooks, and more
  • Developing productive partnerships with EMEA team, agencies, copywriters, designers, and other stakeholders to produce content that helps influence behavioral/mindset changes with customers and prospects
  • Inputting into EMEA content calendar to support the publishing frequency required to build inbound traffic and engagement
  • Helping build interlocked campaign and portfolio calendar to align product and promotion
  • Implementing SEO best practices in all content to drive organic traffic
  • Working with team to monitor content performance metrics (KPIs) at programme and asset level
  • Creating and maintaining guidance and templates that can be leveraged to ensure content governance

We are looking for a highly skilled and experienced Campaigns Manager who is able to deliver high-quality content that drives business results. If you have a passion for content marketing and a proven track record of success in this field, we would love to hear from you.

", "requirements": "Requirements

We are seeking a highly skilled and experienced Campaigns Manager who possesses the following qualifications:

  • Exceptional written and verbal English communication skills
  • Excellent attention to detail, proofreading, and copywriting skills (brand voice, style, grammar)
  • Clear commercial understanding of the connection between business strategy and go-to-market
  • Expertise in content creation across key functional areas (demand marketing, sales enablement, customer engagement, brand and reputation)
  • Ability to digest and articulate complex concepts for targeted communication throughout the buyer-customer journey
  • Agile, adaptable, and proactive individual with a structured work style and capacity to deliver in a fast-paced environment
  • Strong project management and organisational skills
  • Demonstrated ability to quickly learn and apply new business domain knowledge to content creation
  • Positive team player with good stakeholder management and consensus-building skills
  • Technical understanding of digital platforms, including content management systems
  • Related experience (e.g. content marketing, campaigns, and communications)
", "benefits": "Benefits

We offer a competitive basic salary, annual bonus, hybrid working, and the opportunity to add a leading, global brand to your portfolio.

", "lang_code": "en"}

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