Marketing Mix Modelling Analyst

1 month ago

London, Greater London, United Kingdom DataTech Analytics Full time
Job Title: Marketing Mix Modelling Analyst

About the Role:

DataTech Analytics is seeking a skilled Marketing Mix Modelling Analyst to join our team. As a Marketing Mix Modelling Analyst, you will be responsible for managing individual MMM projects, relating technical concepts to non-technical audiences, and delivering visually engaging stories to clients.

Key Responsibilities:

  • Manage most aspects of an individual MMM project and take on a bigger role in shaping the offering and deliverables across the wider account.
  • Relate highly technical concepts to non-technical audiences in a way that is engaging and satisfactory to the client.
  • Deliver visually engaging stories and receive ongoing training in this area.
  • Actively develop more junior members of the team to continue to flourish in a rapidly growing environment.
  • Hone client relationship management, presentation, and project scoping skills.
  • Take the lead on MMM projects across various categories and markets with ongoing support from the director on the wider account and client relationship.
  • Manage all day-to-day aspects of the project lifecycle, from data gathering through to debrief, ensuring these are delivered to a high standard.

Requirements:

  • Client relationship and project management experience, with ongoing training to take skills to the next level.
  • A background in Marketing Mix Modelling gained in a media agency or similar environment.
  • From a technical background, e.g., in maths or applied economics.
  • Confident in Excel and PowerPoint, with PowerBI and Python experience ideal.
  • Excellent presentational skills and the ability to relate highly technical information to a non-technical audience.
  • Highly motivated, able to take the initiative, and work with minimal supervision.
  • Desire to actively improve the company offering, putting forward ideas for automation and streamlining while ensuring the highest standards of delivery for clients.
  • Team player with a willingness to develop strong relationships with clients.

About DataTech Analytics:

DataTech Analytics is an incredibly successful marketing effectiveness consultancy with 50% year-on-year growth. We are looking to recruit a mid-senior level Marketing Mix Modelling Analyst to help us scale the business up through organic growth and the acquisition of new clients across a range of market sectors.

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