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Marketing Mix Modelling Analyst

2 months ago

London, Greater London, United Kingdom Datatech Analytics Full time
Marketing Mix Modelling Analyst

We are seeking a skilled Marketing Mix Modelling Analyst to join our team at Datatech Analytics. As a key member of our marketing effectiveness consultancy, you will play a crucial role in helping our clients drive business growth through data-driven insights.

Key Responsibilities
  1. Manage the end-to-end process of marketing mix modelling projects, from data gathering to debrief, ensuring high-quality deliverables.
  2. Develop and maintain strong client relationships, providing exceptional project management and presentation skills.
  3. Take the lead on marketing mix modelling projects across various categories and markets, with ongoing support from senior team members.
  4. Collaborate with cross-functional teams to deliver visually engaging stories and presentations that drive business impact.
  5. Stay up-to-date with industry trends and best practices in marketing mix modelling, applying this knowledge to drive innovation and improvement in our services.
Requirements
  1. Proven experience in marketing mix modelling, preferably in a media agency or similar environment.
  2. Strong Excel and PowerPoint skills, with experience in PowerBI and Python a plus.
  3. Excellent client relationship and project management skills, with the ability to work independently and as part of a team.
  4. Highly motivated and able to take initiative, with a strong desire to learn and grow in a dynamic environment.