Strategic Marketing Analyst
3 weeks ago
Marketing Mix Modelling (MMM) Role at DATAHEAD
DATAHEAD is seeking an experienced Marketing Mix Modelling (MMM) Analyst to join our in-house team. As a key member of our global marketing agency, you will play a crucial role in helping clients optimize their marketing spend and improve campaign performance.
The Role:
As a Marketing Mix Modelling (MMM) Analyst, you will be responsible for gathering and analyzing large datasets, developing robust MMM models, and delivering insights to stakeholders through compelling presentations.
Key Responsibilities:
- Conduct hands-on MMM data collection, ensuring accuracy and integrity
- Build and manage complex marketing mix models to evaluate marketing channel performance and return on investment (ROI)
- Collaborate with internal teams to deliver actionable insights and optimize future campaign strategies
- Present key findings and recommendations to stakeholders at all levels
Requirements:
- Proven experience in Marketing Mix Modelling (MMM) projects
- Strong analytical skills with a deep understanding of data manipulation and statistical techniques
- Proficiency in using analytical tools and software for MMM (e.g., R, Python, or similar)
- Excellent communication skills, with the ability to present complex findings clearly to non-technical audiences
- Ability to work autonomously and manage multiple tasks within tight deadlines
About DATAHEAD:
DATAHEAD is a leading global marketing agency renowned for driving business success through data-driven strategies. We are committed to delivering high-impact marketing campaigns that drive results for our clients.
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