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Marketing Mix Modelling Expert

1 month ago

London, Greater London, United Kingdom Harnham Full time
Job Description

Job Title: Marketing Mix Modelling Expert

Contract Type: Contract

Day Rate: £400 - £450 per day (Outside IR35)

Location: Hybrid (2 days in office, rest remote)

Overview:

We're seeking an experienced Marketing Mix Modelling Expert to join our team on a Contract basis for a top Media Agency. The successful candidate will assist with a high-priority project focused on Market Mix Modelling for Media channels, collaborating with the project lead to build and refine models that deliver insights for optimising marketing investments.

Key Responsibilities:

  1. Develop and refine market mix models for media performance evaluation.
  2. Analyse model outputs to provide actionable insights.
  3. Collaborate with project leads and integrate with internal teams.
  4. Assist in data collection and processing to feed into model development.

Essential Skills:

  1. 1-3 years of market mix modelling experience within media.
  2. Background with marketing effectiveness agencies.
  3. Strong analytical skills and experience with tools like Eviews, StrataQED, or similar.
  4. Ability to work independently and meet project deadlines.
  5. Experience with Python and G-suite advantageous.

Desired Skills and Experience:

  1. Market Mix Modelling (MMM): Expertise in building and optimizing media channel models.
  2. Marketing Analytics: Proven ability to turn data into actionable insights for campaign performance.
  3. Econometrics: Strong statistical modeling skills applied to real-world marketing.
  4. Tools: Proficient with Eviews, StrataQED, or similar software.
  5. Industry Experience: Background with top agencies.
  6. Data Analysis: Skilled in end-to-end data processing and model development.
  7. Client Communication: Clear and concise presentation of complex insights.
  8. Project Management: Effective in meeting tight deadlines on high-priority projects.

As a Marketing Mix Modelling Expert, you will have the opportunity to work on a high-priority project focused on Market Mix Modelling for Media channels. You will collaborate with the project lead to build and refine models that deliver insights for optimising marketing investments.

We are looking for someone with a strong analytical background and experience with tools like Eviews, StrataQED, or similar. If you have a background with marketing effectiveness agencies and experience with Python and G-suite, that's a plus.

This role is ideal for someone who can take a hands-on approach and assume responsibilities. If you're looking for a challenging project that will allow you to grow your skills and experience, this is the opportunity for you.