Marketing Mix Modelling Specialist

4 days ago


London, Greater London, United Kingdom Datatech Analytics Full time
Senior Marketing Mix Modelling Analyst

A leading marketing effectiveness consultancy, Datatech Analytics, is seeking a highly skilled Senior Marketing Mix Modelling Analyst to collaborate with top brands and help them understand the impact of their marketing efforts.

As a Senior Marketing Mix Modelling Analyst, you will play a key role in supporting the team to deliver outstanding marketing mix modelling evaluations for clients. Your responsibilities will include collecting and preparing data from various sources, using statistical analysis tools such as R, EViews, and Excel to produce robust models, and presenting analysis output to colleagues and clients.

Key Responsibilities:
  1. Support the team in producing high-quality marketing mix modelling evaluations for clients.
  2. Collect and prepare data from multiple sources to inform modelling.
  3. Develop and implement statistical models using R, EViews, and Excel.
Requirements:
  1. 5 years of experience in marketing mix modelling.
  2. Excellent presentation skills to communicate analysis output to colleagues and clients.


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