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Marketing Mix Modelling Specialist

2 months ago

London, Greater London, United Kingdom DataTech Analytics Full time
About the Role

We are seeking a highly skilled Senior Marketing Mix Modelling Analyst to join our team at DataTech Analytics. As a key member of our marketing effectiveness consultancy, you will play a senior role in supporting colleagues to produce outstanding marketing mix modelling evaluations for our clients.

Key Responsibilities
  • Collect and prepare data from various sources to inform marketing mix modelling evaluations
  • Utilize statistical analysis tools such as R, EViews, and Excel to develop robust models
  • Translate results into clear and concise presentations to communicate insights to clients
Requirements
  • 5 years of experience in marketing mix modelling (MMM)
  • An enquiring and analytical mind with the ability to see through detail to understand the bigger picture
  • Experience working with large datasets to extract and communicate meaning
  • Ability to explain complex modelling in a clear and concise manner
  • Confident in presenting analysis output to colleagues and clients
  • Strong attention to detail and ability to work independently
About Us

DataTech Analytics is a leading marketing effectiveness consultancy collaborating with many of the world's best-known brands. We help our clients understand the true impact of their marketing and make data-driven decisions to drive business growth.