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Senior Marketing Professional
2 months ago
We are a pioneering, fast-growing business in the English wine industry, renowned for our luxury quality and British spirit. Our team is passionate about delivering world-class engagement with our customers, and we're seeking a talented Marketing Manager to join us.
Key Responsibilities- Marketing Strategy
- Develop and execute the annual marketing plan, working closely with the CEO to manage the marketing budget.
- Envision and champion the customer acquisition funnel for all major sales channels, collaborating with the rest of the team.
- Extend the activities and content from the consumer and product marketing plans to drive trade and export sales.
- eCommerce and Retail Marketing
- Collaborate with the eCommerce manager to drive online sales conversion through seasonal marketing campaigns.
- Own user experience and engagement across all digital channels, including website management and marketing.
- Analyze traffic and conversions, feeding into marketing actions and presenting results in weekly meetings.
- Trade Events and Networking
- Organize, attend, and host wine trade-focused events, building campaigns to track and analyze customer interaction.
- Plan and implement product launches and broader messaging for important Digby moments.
- Build relationships with the UK and international wine trade, ensuring Digby is represented in key channels.
- Between 1-10 years of luxury marketing experience, with a passion for excellence and a cheeky sense of fun.
- Experience in website management and marketing, eCommerce, and eMarketing tools.
- Familiarity with MS Office Tools, Photoshop, Google Analytics, and other digital platforms.
- Good with data and attention to detail, with a focus on customer analysis, segmentation, and sales follow-up.
- A team player mentality, with flexibility and willingness to take initiative and pitch in.
- A competitive salary, dependent on experience, and eligibility for the company's stock option scheme.
- Wine Club membership and staff discounts.
