SEO Specialist

5 days ago


Manchester, United Kingdom Simpson Millar Full time

About Us


Simpson Millar is a leading law firm that provides trusted expert legal advice to individuals and businesses.



Salary: £50,000 - £70,000 per annum



Job Description


We are seeking an experienced SEO Specialist to join our team in Manchester. The successful candidate will be responsible for developing and implementing our overall SEO strategy, working closely with the Head of Digital to drive traffic and rankings.



Main Responsibilities:



  • Plan, develop, and implement our SEO strategy
  • Work towards improving organic search optimisation and ROI maximisation
  • Perform thorough keyword research and monitor redirects, click rate, bounce rate, and other KPIs
  • Measure and report performance of all organic digital marketing campaigns
  • Identify problems and deficiencies, implementing solutions in a timely manner
  • Work with our development agency to suggest improvements to improve the visibility of the site
  • Guide content team through keyword research and feed into the wider content strategy
  • Review content strategy and work with Content Manager to provide guidance to the wider team
  • Oversee off-page optimisation including link-building
  • Optimise campaigns working with social media and PPC Manager
  • Stay up to date with the latest SEO and digital marketing trends and best practices
  • Work with the Head of Digital to implement the agreed strategy for digital client acquisition and retention


Required Skills and Qualifications:



  • In-depth knowledge of various platforms, Google Analytics, Google Search Console, SEM Rush, and CMS platforms
  • In-depth knowledge of SEO principles and methods
  • Expertise in A/B testing methods
  • Critical thinking and problem-solving skills
  • Outstanding communication and interpersonal skills
  • Strong analytical skills and data-driven thinking
  • Ability to think strategically as well as tactically
  • Exceptional eye for detail
  • Minimum 5 years of experience as SEO Manager or similar role
  • 8 years of experience in planning and implementing a successful SEO strategy
  • Qualification in SEO Optimisation or relevant field


Benefits:



  • 27 days holiday plus bank holidays
  • The option to buy and sell holidays
  • Hybrid working
  • Company pension
  • Sick pay
  • Life assurance
  • Employee assist program


Why Join Us?


As a member of our team, you will have the opportunity to work with industry experts on high-profile cases, shape and develop your career, and achieve great results for both our firm and our clients.


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