Head of Creative Strategy

1 week ago


London, Greater London, United Kingdom Iwoca Ltd Full time
Job Description: As Head of Creative Strategy at Iwoca Ltd, you will play a critical role in driving our next stage of growth by elevating our brand and reaching a broader audience. Your key responsibilities will include managing our brand team within the Direct Acquisition setup, working closely with our Marketing, Sales, and Acquitech teams to brief and create marketing materials aligned with our brand identity.

You will develop and execute comprehensive brand strategies aligned with company goals, market trends, and target audience needs. You will also oversee the centralised implementation of our brand and copy across all customer touchpoints and manage the creation of brand assets that can be used in marketing and sales campaigns.

The successful candidate will have experience in B2B financial services, a track record of bringing about change in a brand's positioning, and improving marketing effectiveness. They should also be comfortable with numbers, able to translate intangible brand elements into measurable outcomes, and have a strong understanding of branding principles and their application in a fast-paced, dynamic environment.

We offer a competitive salary of £95,000 - £115,000 per annum, depending on experience, plus benefits including medical insurance, private GP service, 25 days' holiday, and unlimited unpaid leave. You will also have access to our brilliant offices in London, Leeds, and Frankfurt, as well as events and clubs like bingo, comedy nights, yoga classes, and football. Plus, you'll receive a one-month, fully paid sabbatical after four years and instant access to emotional and mental health support.

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