Conversion Optimization Specialist
1 week ago
Join Humankind Global Recruitment in this exciting opportunity to lead our client's conversion optimization efforts. As a Conversion Manager, you will play a key role in driving business growth through data-driven marketing strategies.
About the RoleThis is a unique opportunity to work with a global brand, leveraging your expertise in conversion rate optimization, digital marketing, and customer experience. You will be responsible for designing, implementing, and evaluating activities that increase conversions and maximize commercial returns.
Key Responsibilities- Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, and unique digital engagement experiences.
- Action optimization in the customer experience within the team's methodology, including heuristic analysis, UI/UX, messaging, data analysis, and funnel optimization.
- Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle, working closely with other teams to ensure the first purchase and ongoing customer experience is optimized for conversion performance.
- Identify and analyze customer behaviors, conversion metrics, and KPIs to improve performance.
- Lead the design, implementation, and measurement of the brand's conversion optimization roadmap and activities.
- Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes.
- Improve how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys, and experiences to increase conversions.
- Work closely with other marketing teams, including retention, affiliates, SEO, traditional media, digital media, social media, and referrals.
- Plan activities thoroughly and forecast how these efforts will impact business outcomes.
- Contribute to executive-level reports that convey complex analytical findings in a concise manner.
- This position is an intermediate digital marketing role, and experience should be reflective of such. The successful applicant will have the following:
- 5+ years of CRO and/or digital marketing experience in a performance-centric/leaning role.
- A successful track record of ideating, implementing, and scaling CRO programs.
- A strong customer-centric approach to optimization, leveraging experience in UX, UI, and digital design for conversion best practices.
- Experience with industry-leading optimization tools, such as Optimizely, Google Optimize, Omniconvert, or Unbounce.
- A track record of ideating, implementing, and scaling CRO or digital growth programs.
- Ability to work closely with data, independently, interpret, and present that data in engaging and meaningful ways.
- Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization.
- Strong negotiation and relationship-building skills.
- Hybrid working model (2 days a week in office).
- Must be able to travel internationally as required (10% or less).
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