North Marketing Director

3 weeks ago

London, Greater London, United Kingdom thefork Full time

Marketing Director - North Region



TheFork is on a mission to bring people together, feed the human spirit, and champion restaurant culture. As Marketing Director - North Region, you will be responsible for proposing and executing the relevant marketing plan to reach and overachieve the region’s objectives.



Within the North Region Marketing Team, you will work closely with your marketing team, which focuses on CRM, Paid Acquisition, Brand, and B2B Marketing, as well as other departments such as the local Sales Teams and Central Marketing Teams.



Responsibilities:


  • Responsible for B2C & B2B Marketing plan and budget for Region North
  • Coordinate and manage the local team (5 FTE) of PR, Brand, Performance, CRM, Strategic Marketing, and B2B Marketing
  • Constant analysis & evaluation of our brand value proposition in the market
  • Optimize and enrich existing monitoring tools to evaluate performances, analyze results, and propose action plans for continuous improvement
  • Know and use central (SEM/FB/App Marketing/Affiliation) & local (Partnerships) performance marketing levers to boost bookings and new customer acquisition
  • Collaboration with CRM teams to build relevant contact plans for different customer segments
  • Work closely with SEO & Product central teams to maximize our positioning in SERPs and App stores
  • Track & increase customer satisfaction (NPS, SSC feedbacks, ...)
  • Lead partnership agreements strategies and close big deals with most relevant brands
  • Promotion of our Brand locally in accordance with guidelines defined by central team, using a 360-degree approach to media channels, balancing media buying, social media, and brand content
  • Coordinate with PR to agree on main messages to convey, build social/community strategy, and determine which local or national gastronomic events our brand needs to be associated with


Requirements:


  • 5 years’ experience in Marketing (focusing on digital and offline) with at least 2-5 years’ experience in people management
  • Knowledge of 360-degree media
  • Experience in leading and managing agencies
  • Interest in the food industry is a real plus
  • Bachelor's degree in Business Administration or Marketing


What We Offer You


  • Competitive fixed salary, bonus, and equity
  • Lunch vouchers available 3 working days per week
  • Flexible working environment (2 days home office per week)
  • International teams - More than 30 nationalities and 16 offices worldwide
  • Highly inclusive working environment
  • Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel, etc.
  • Continuous learning and development programs
  • Free access to the Calm app
  • Health insurance fully covered by the company
  • Life Insurance and Disability at no cost to the employee
  • Attractive pension plans
  • Amazing offices with dining, coffee point on each floor, and leisure area
  • Team building events
  • We believe that we are better together, and at TheFork, we welcome you for who you are.

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