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Regional North Marketing Director

1 month ago

London, Greater London, United Kingdom thefork Full time

At TheFork, we're on a mission to bring people together and champion restaurant culture. As our Head of Marketing for Region North, you'll play a key role in achieving this goal.

As a member of our North Region Marketing Team, you'll work closely with our CRM, Paid Acquisition, Brand, and B2B Marketing teams to develop and execute a marketing plan that drives results. Your key responsibilities will include:

  • Developing and managing the B2C and B2B marketing plan and budget for Region North
  • Coordinating and managing the local team of PR, Brand, Performance, CRM, Strategic Marketing, and B2B Marketing professionals
  • Analyzing and evaluating our brand value proposition in the market
  • Optimizing and enriching existing monitoring tools to evaluate performances and propose action plans for continuous improvement
  • Collaborating with CRM teams to build relevant contact plans for different customer segments
  • Working closely with SEO and Product central teams to maximize our positioning in SERPs and App stores
  • Tracking and increasing customer satisfaction (NPS, SSC feedbacks, etc.)
  • Leading partnership agreements strategies and closing big deals with relevant brands
  • Promoting our brand locally in accordance with guidelines defined by the central team, using a 360-degree approach to media channels

As a successful candidate, you'll have a strong background in marketing, with at least 5 years of experience in digital and offline marketing, and 2-5 years of experience in people management. You'll also have a high level of leadership, personal drive, and self-motivation, as well as a passion for the food industry.

We offer a competitive fixed salary, bonus, and equity, as well as a flexible working environment, lunch vouchers, and a range of lifestyle benefits. Join us in our mission to disrupt the restaurant industry and make a real impact.