CRO Lead

2 days ago

London, Greater London, United Kingdom ManpowerGroup Full time
Job Title: CRO Lead

We are seeking a highly skilled CRO Lead to join our team at ManpowerGroup. As a key member of our digital team, you will be responsible for driving experimentation and improvement initiatives across our B2C websites and e-commerce platforms.

Key Responsibilities:
  • Develop and execute a comprehensive CRO strategy to increase e-commerce core KPIs across channels and campaigns.
  • Design, plan, and implement A/B and multivariate tests, as well as personalization initiatives, to optimize customer journeys and improve conversion rates.
  • Conduct user research, usability testing, and web analytics to identify customer needs and pain points, and inform data-driven decision-making.
  • Collaborate with cross-functional teams, including product owners, developers, and content writers, to ensure alignment of UX and CRO goals and strategies.
  • Stay up-to-date with the latest trends and best practices in UX and CRO, and apply this knowledge to drive business growth and improvement.
Requirements:
  • Bachelor's degree in Marketing, Analytics, Computer Science, or a related field.
  • 2+ years of experience in a similar role, managing experimentation programs for e-commerce websites.
  • Strong understanding of CRO, digital marketing, and data analysis.
  • Experience working with Adobe Target and other relevant tools.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex findings and recommendations to stakeholders.

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