CRO Lead

4 days ago

London, Greater London, United Kingdom ManpowerGroup Full time
Job Title: CRO Lead

At ManpowerGroup, we are seeking a highly skilled CRO Lead to join our team. As a CRO Lead, you will be responsible for managing, prioritizing, and executing the experimentation roadmap, implementing CRO strategy, and engaging various stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms.

Key Responsibilities:

  • Lead CRO strategy from ideation to execution aimed at increasing e-commerce core KPIs across channels and campaigns.
  • Implement A/B, multivariate tests, and personalization, including planning and reporting.
  • Continual evaluation and improvement of test campaigns through data-driven insights and KPI-focused analysis.
  • Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
  • Manage CRO budget and ensure ROI as part of performance reviews.
  • Conduct user research, usability testing, and web analytics to identify customer needs and pain points.
  • Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
  • Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
  • Collaborate with product owner, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
  • Stay updated on the latest trends and best practices in UX and CRO.
  • Assist the eCommerce team with building campaign promotions on the website.
  • Present test insights, complex findings, and recommendations to inform business decisions and the overall roadmap.

Candidate Requirements:

  • Bachelor's degree in Marketing, Analytics, Computer Science, or a related field required.
  • Experience in a similar role managing experimentation program for an e-commerce website.
  • 2+ years of experience working with Adobe Target.
  • Solid understanding of CRO, digital marketing, and data analysis.
  • Basic understanding of HTML, CSS, and JavaScript.
  • Passion for the digital domain and use of technology to solve business problems.
  • Time management with ability to prioritize tests, while managing stakeholders.
  • Ability to learn new technologies at a high level to identify use opportunities.
  • Be self-motivated, responsive, professional, and dedicated to customer success.
  • Possess an innovative, problem-solving, and solutions-oriented mindset.
  • Exceptional organizational, presentation, and communication skills – both verbal and written.
  • Experience with tag management systems and data layers.

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