Marketing Director

18 hours ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom BeTechnology Group Full time
Job Title: Senior Marketing Manager

Salary: £60,000 - £80,000 per annum.

About the Role:

We are seeking a highly experienced Senior Marketing Manager to lead our marketing team in Leeds. As a key member of our leadership team, you will be responsible for developing and executing our overall marketing strategy, driving brand awareness, customer engagement, and revenue growth.

Your primary focus will be on leading a dynamic marketing team, defining and executing the overall marketing strategy, and ensuring the successful delivery of both digital and traditional campaigns. You will collaborate closely with key stakeholders, including internal cross-functional teams and external partners, to drive business objectives.

Key Responsibilities:

  1. Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of collaboration, innovation, and high performance.
  2. Strategic Planning & Execution: Develop and implement data-driven marketing strategies to achieve organizational goals and targets.
  3. Data & Analytics: Use data and analytics to track the effectiveness of campaigns, optimize marketing efforts, and report on key performance indicators (KPIs).
  4. Stakeholder Engagement: Work closely with key internal stakeholders, including senior leadership, product teams, and operations, to ensure marketing efforts align with business goals.
  5. Cross-Functional Collaboration: Coordinate with cross-functional teams to integrate marketing strategies across different business units, ensuring a cohesive brand presence.
  6. Digital Campaign Leadership: Lead digital marketing campaigns, including PPC, SEO, email marketing, and social media, ensuring alignment with business objectives and ROI.
  7. Agency & Partner Management: Manage relationships with external agencies and partners, ensuring high-quality campaign delivery and performance.
  8. Board Reporting: Regularly present marketing performance, insights, and strategic plans to the board, providing clear and actionable recommendations for improvement.

Requirements:

  • Proven experience in a senior marketing role, with at least 3 years in a leadership position.
  • Strong experience in developing and executing digital marketing campaigns, including PPC, SEO, email marketing, and social media strategies.
  • Expertise in data analysis and the ability to leverage insights to optimize campaigns and hit targets.
  • Demonstrated success in PR and marketing engagement strategies.
  • Experience working with CRM systems.
  • A results-oriented mindset, with a focus on delivering measurable outcomes and achieving key performance targets.

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