Agricultural Business Development Manager

1 week ago


South Norfolk, United Kingdom Hdfc Bank Full time
Key Responsibilities

Sourcing and Business Generation

  • Identify and develop business opportunities in rural areas through market research and customer interactions.
  • Source proposals from individual farmers, cooperatives, and rural markets to increase business volume.
  • Stay updated on state government laws and policies affecting the agricultural sector.

Relationship Building and Maintenance

  • Establish and maintain relationships with new and existing customers through regular communication and visits.
  • Collaborate with agro centers, rural mandis, and Kisan clubs to deepen existing relationships and identify new business opportunities.
  • Address customer complaints in a timely manner to ensure customer satisfaction.

Delinquency and Recovery

  • Work towards minimizing delinquency in the portfolio by monitoring customer accounts and addressing any issues promptly.
  • Monitor the rotation of accounts to ensure optimal business growth.
  • Ensure that customer accounts are up-to-date with necessary documents, such as LAD and CAM.
  • Support the legal and remedial team in taking necessary actions to recover dues.

Farmer Education and Capacity Building

  • Organize village-level farmer meetings to educate farmers on various products offered by the bank.

Increased Penetration and Cross-Sell

  • Cross-sell other assets and liability products to existing customers.
  • Promote digital platforms, such as NetBanking, Mobile Banking, and PayZapp, to increase customer engagement.

Training and Development

  • Utilize sales resources (HBL/SO) to provide optimal sales support.
  • Monitor the performance of sales resources and provide counseling to improve delivery.

Relationship with Retail Branches and Other Stakeholders

  • Liaise with the credit team to ensure timely decision-making on proposals and closure of housekeeping items.
  • Coordinate with the local operations team for disbursement.

Requirements

  • Minimum 1-3 years of experience in a similar role or sales experience in seed companies, fertilizer companies, agri-product companies, banks, etc.
  • Preferred from banking/financial services.

Key Stakeholders

  • Customers
  • Credit
  • Branch Banking
  • Operations
  • Farmers
  • Agro Centres/Rural mandis/Rural Markets/Kisan Clubs
  • Business Correspondent
  • Senior Leaders from Product/Sales
  • Audit
  • HR

Key Skills

  • Sales and influencing skills
  • Banking product and process knowledge
  • Planning and organizing skills
  • Communication
  • Knowledge of competition and current trends in the financial industry


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