Agricultural Business Development Manager
1 week ago
Sourcing and Business Generation
- Identify and develop business opportunities in rural areas through market research and customer interactions.
- Source proposals from individual farmers, cooperatives, and rural markets to increase business volume.
- Stay updated on state government laws and policies affecting the agricultural sector.
Relationship Building and Maintenance
- Establish and maintain relationships with new and existing customers through regular communication and visits.
- Collaborate with agro centers, rural mandis, and Kisan clubs to deepen existing relationships and identify new business opportunities.
- Address customer complaints in a timely manner to ensure customer satisfaction.
Delinquency and Recovery
- Work towards minimizing delinquency in the portfolio by monitoring customer accounts and addressing any issues promptly.
- Monitor the rotation of accounts to ensure optimal business growth.
- Ensure that customer accounts are up-to-date with necessary documents, such as LAD and CAM.
- Support the legal and remedial team in taking necessary actions to recover dues.
Farmer Education and Capacity Building
- Organize village-level farmer meetings to educate farmers on various products offered by the bank.
Increased Penetration and Cross-Sell
- Cross-sell other assets and liability products to existing customers.
- Promote digital platforms, such as NetBanking, Mobile Banking, and PayZapp, to increase customer engagement.
Training and Development
- Utilize sales resources (HBL/SO) to provide optimal sales support.
- Monitor the performance of sales resources and provide counseling to improve delivery.
Relationship with Retail Branches and Other Stakeholders
- Liaise with the credit team to ensure timely decision-making on proposals and closure of housekeeping items.
- Coordinate with the local operations team for disbursement.
Requirements
- Minimum 1-3 years of experience in a similar role or sales experience in seed companies, fertilizer companies, agri-product companies, banks, etc.
- Preferred from banking/financial services.
Key Stakeholders
- Customers
- Credit
- Branch Banking
- Operations
- Farmers
- Agro Centres/Rural mandis/Rural Markets/Kisan Clubs
- Business Correspondent
- Senior Leaders from Product/Sales
- Audit
- HR
Key Skills
- Sales and influencing skills
- Banking product and process knowledge
- Planning and organizing skills
- Communication
- Knowledge of competition and current trends in the financial industry
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