Content Marketing Specialist

3 weeks ago


London, Greater London, United Kingdom Informa PLC Full time
About This Role

Informa Tech is seeking an experienced Content Marketing Specialist to join their dynamic team. In this role, you will be responsible for developing and implementing a comprehensive content marketing strategy to drive traffic, engagement, and event delegate leads for the AI Summit portfolio.

Key Responsibilities
  • Accountable for all content marketing initiatives that align with KPIs and objectives.
  • Collaborate with the Marketing team to produce annual marketing content calendars.
  • Create the annual content marketing strategy and plan for all internal and external content launches.
  • Manage and deliver ad-hoc content requests to support campaign KPIs.
  • Act as the main point of contact for freelance copywriters and designers.
Requirements
  • Three or more years' experience in content marketing and/or copywriting.
  • Fantastic writing skills and ability to write marketing content for agreed value propositions.
  • Creativity, entrepreneurialism, and adaptability; willing to take measured risks with a 'test and learn' approach.
  • Ability to quickly identify key insights to help the brand and business evolve.
  • Strategic and analytical skills, with a knack for seeing the bigger picture.
About Informa

At Informa, we recognize that no two people are the same, and we actively work to create a shared culture that welcomes all types of candidates. We prioritize diversity and inclusivity, and we champion our employees to thrive as part of a fantastic community.



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