Senior Brand Executive
2 weeks ago
Job Summary:
We are seeking a highly skilled Senior Brand Executive to join our team at Bupa. As a key member of our Brand team, you will play a pivotal role in supporting the development and implementation of our brand strategy.
Key Responsibilities:
- Support the Senior Brand Manager in planning, developing, and executing integrated brand communications campaigns across multiple touchpoints.
- Develop and execute your own specific campaigns, from start to finish, including writing briefs, creative evaluation, and delivery across multiple touchpoints.
- Collaborate with internal teams to create impactful campaigns that strengthen brand equity.
- Manage relationships with external agencies, from initial briefing to final execution, taking lead on delivery and production.
- Lead regular meetings with stakeholders, identify areas for improvement or collaboration, and review formats to ensure high participation and engagement.
- Responsible for promoting the wider Brand and Marketing Effectiveness team.
- Identify and create new promotional opportunities and regular content.
Requirements:
- A passion for a career in brand or marketing that you can talk about.
- Knowledge and experience of brand marketing.
- Qualifications, e.g., degree level, but not essential, other relevant qualifications, and/or several years of specifically brand experience.
- Experience in briefing creative and media agencies, knowing how to get the best out of our partners.
- Positively persuasive with strong communication skills.
- A can-do attitude.
- Comfortable interacting with people, building relationships, and influencing others.
- A team player, open to listening, understanding challenges, and interpreting feedback.
- Comfortable in managing conflicting points of view.
- Confidence in liaising with more senior stakeholders on a regular basis across various initiatives.
- Ability to consider things through the eyes of the customer as a starting point.
- Aware of the importance of putting numbers behind thinking and proposals.
- Can demonstrate creative evaluation from concept to delivery.
- Planning and implementation experience in all elements of managing a brand, from brand communications through to social media and influencing.
Benefits:
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme, including all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.
Joining Bupa in this role, you will receive the following benefits and more:
• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts
Why Bupa?
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring, and responsible in everything we do.
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