Product Marketing Specialist ELAMEA
3 weeks ago
We are currently seeking a skilled Product Marketing Specialist ELAMEA to join our dynamic marketing team at Ams Osram. In this exciting role, you will be responsible for developing and executing strategies that drive business growth and increase market share in the automotive aftermarket segment.
Your primary responsibilities will include conceptualizing and implementing the portfolio strategy for automotive aftermarket projects within the ELAMEA region, working closely with our PLM team to ensure seamless execution. You will also be responsible for analyzing market trends, identifying target groups, and developing effective brand strategies to meet customer needs.
To succeed in this role, you will need to possess excellent analytical, communication, and project management skills. A strong understanding of the automotive industry, particularly in the aftermarket segment, is essential. Additionally, you should have experience in market research, data analysis, and report writing.
Responsibilities:
• Develop and implement the portfolio strategy for automotive aftermarket projects within the area of responsibility in ELAMEA
• Conduct market analysis and identify target groups to inform brand strategy development
• Work closely with PLM on strategic and operational implementation as part of OSRAM AM AFTM's growth initiative to maximize efficiency and effectiveness both internally and externally
• Execute portfolio analyses and reporting as well as control, maintenance, optimization, expansion, and reduction of the responsible product portfolio
• Develop and maintain strong relationships with internal stakeholders, including sales teams and PLM representatives
• Estimated Salary: €80,000 - €100,000 per annum
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