Digital Insights Specialist
4 weeks ago
Senior Digital Analyst
Aspire Data Recruitment is seeking a highly skilled Senior Digital Analyst to join our team in London. This is an exciting opportunity to work with a global digital agency and contribute to the delivery of online advertising campaign insights to clients.
The Senior Analyst will play a key role in working alongside the Media, Creative, and Development teams to provide client tracking reports, post-campaign analysis and reconciliation, stewardship, and general maintenance of interactive advertising campaigns. The position requires a strong quantitative data analysis skill set and excellent communication skills.
The Role
- Contribute to the development of tracking specifications, QA, and data validation for small websites, mobile sites, apps, and cross-channel campaigns.
- Support the reporting process by retrieving and processing data, updating data based on a pre-defined report structure, and analyzing and interpreting data to produce insights and recommendations.
- Communicate with various stakeholders regarding issues and resolutions.
Candidate Profile
We are looking for a highly skilled and experienced candidate with a strong background in marketing, advertising, business, economics, or technology. The ideal candidate will have a strong understanding of data analysis, ROI forecasting/modelling, statistics/hypothesis testing, web development, and research methodologies. Experience with Google Analytics, Google Tag Manager, Data Layer, and BigQuery is highly desirable.
Key Requirements
- Outstanding record of academic and professional achievement.
- Strong experience in Maths, Computer Science, IT, or Analytics.
- Experience in R and SQL.
- Academic knowledge or basic application of data analysis, ROI forecasting/modelling, statistics/hypothesis testing, web development, and research methodologies.
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