Marketing Data Insights Specialist
3 weeks ago
Our company Match Digital is looking for a Marketing Data Insights Specialist to join our team.
The ideal candidate will have experience working with marketing data for audience segmentation and profiling.
The role will involve analysing data from A/B and MVT experiments, with a focus on delivering actionable insights to inform marketing strategies.
The successful candidate will have strong data visualisation skills, preferably with experience working with Tableau.
In addition, they will have intermediate SQL skills and advanced Microsoft Excel skills.
Key responsibilities will include delivering analysis for marketing products and campaigns, identifying the impact of marketing approaches and audience segmentation, and analysing campaign success.
The Marketing Data Insights Specialist will work closely with the marketing team to ensure enhanced customer profiling and segmentation.
They will also be responsible for measuring the effectiveness of marketing products, features, and campaigns, and building compelling visualisations to be shared with the business.
To be successful in this role, the ideal candidate will have experience working as a Marketing Data Analyst and proven experience working with marketing data.
The company offers a competitive salary, 25 days holiday, private healthcare, and a Virgin gym membership.
Perkbox and a competitive pension plan are also included in the benefits package.
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