Digital Media Insights Specialist

4 weeks ago


London, Greater London, United Kingdom dentsu Full time

Job Title: Digital Media Insights Specialist

Job Description:

Introduction:

Dentsu is a global network designed to help clients navigate the future and create new paths to growth in the sustainable economy.

We're looking for a Digital Media Insights Specialist to join our Measurement and Effectiveness Team in London.

Purpose of the Role:

This specialist will be responsible for designing and executing experiments to determine the incremental lift generated by various media channels and initiatives.

Working closely with cross-functional teams, the specialist will develop methodologies, analyze results, and provide actionable insights to inform strategic decision-making.

Key Responsibilities:

  • Design clear hypotheses, treatment groups, and control groups for rigorous experimentation in collaboration with 3rd party partners.
  • Oversee the collection and aggregation of relevant data sources to measure test performance.
  • Understand statistical techniques and modeling approaches to analyze experiment results and quantify incremental lift accurately.
  • Identify trends, patterns, and insights from data analysis to inform optimization strategies and marketing investments.
  • Refine and enhance experimentation methodologies to improve accuracy and scalability.
  • Collaborate with marketing, analytics, and experiment teams to align measurement objectives with business goals.
  • Work closely with media buying teams to optimize media strategies based on incrementality insights.
  • Document experiment designs, methodologies, and findings in clear and concise reports.

Qualifications + Skills:

  • Experience in digital media with digital analytics and testing knowledge.
  • Strong proficiency in statistical analysis, experimental design, and hypothesis testing.
  • Excellent communication skills with the ability to distill complex concepts into clear and actionable insights.
  • Proven track record of driving business impact through data-driven decision-making.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Familiarity with media attribution models, ad-serving platforms, and digital marketing technologies.

What We Offer:

This is a permanent role with flexible working arrangements. The team operates under a hybrid model, with regular in-office days.

We offer a competitive salary and a benefits package that you can tailor to your needs.

Inclusion and Diversity:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so.

We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles.

Please discuss any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process.



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