Senior CRM Specialist

3 days ago

London, Greater London, United Kingdom Fresha Full time
Job Title: Senior CRM Specialist

Fresha is a leading marketplace platform for beauty and wellness, trusted by millions of consumers and businesses worldwide. We're seeking an experienced Senior CRM Specialist to lead the strategy and delivery of regular and automated communications to our database of businesses.

Key Responsibilities:
  • Provide strategic direction and implementation of our CRM and associated operational activities, centred around our chosen tool, Hubspot.
  • Develop and execute a strategy and roadmap around how we best leverage CRM for Marketing outcomes.
  • Collaborate closely with the Marketing, Sales, CX and Products teams across the business to strategize and build ad hoc communications and marketing automations to drive engagement, conversion and monetisation of our database of partners.
  • Manage and present to senior management, ensuring company-wide adherence to policies and processes, identifying issues, recommend/take corrective action and communicate performance results and/or changes throughout sales organisation and cross-functional business units.
  • Measure and evaluate CRM and sales data to determine the effectiveness of a product, sales process, or campaign.
Requirements:
  • 5+ years experience within Marketing Automation (CRM), using Hubspot or similar platform.
  • 2+ years experience within a senior Marketing Automation (CRM) role, managing and presenting to senior management.
  • Experience in mapping customer journeys and building automated email workflows.
  • Strong understanding of CRM data and associated technologies.
  • Demonstrable experience and success in delivering marketing growth through CRM programmes.
  • Bachelor's degree in Business, Marketing or related discipline.
What We Offer:
  • A collaborative environment that thrives on face-to-face interactions and teamwork.
  • The flexibility to work remotely one day each week.
  • A dynamic and progressive growth plan.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

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