Senior CRM Specialist

22 hours ago

London, Greater London, United Kingdom Randstad Full time £650
Job Title: Senior CRM Specialist

We are seeking a highly skilled Senior CRM Specialist to join our team at Randstad. As a key member of our Global Performance Marketing team, you will play a critical role in driving business growth and improving customer experiences.

Key Responsibilities:
  • Evaluate current state marketing performance and identify key levers to increase performance
  • Develop strategies to deliver value for one of our House of Brands and influence brand planning
  • Identify and propose optimization opportunities on digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising
  • Own the development of new capability improvements that can increase company performance or increase agency effectiveness
  • Provide regular reports and post-campaign analysis on growth metrics, campaign performance, and insights to internal and external stakeholders
Requirements:
  • Proven experience in digital marketing, CRM, performance marketing, marketing technology, or similar fields
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
  • Knowledge of digital sales & marketing tools and technologies
  • Experience in customer & marketing data strategy
  • Experience with A/B testing, multivariate testing, and other experimentation techniques
What We Offer:

As a Senior CRM Specialist at Randstad, you will have the opportunity to work with a talented team of professionals and contribute to the growth and success of our company. We offer a competitive salary and benefits package, as well as opportunities for professional development and advancement.

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