Senior Insights Analyst, EMEA, Global Marketing
3 weeks ago
Job Summary:
Ingredion UK Limited is seeking a highly motivated Consumer and Market Insights professional to join our team in EMEA. The successful candidate will be responsible for cultivating Voice of Consumer and Voice of Customer insights based on primary proprietary research, understanding of markets, and utilizing secondary sources of information and data.
Key Responsibilities:
- Execute consumer studies via online panel providers, including designing questionnaires, programming, fielding, and final reporting.
- Identify, clarify, and communicate research objectives, and establish research scope.
- Oversee the design, management, and presentation of results of custom primary studies.
- Manage relationships with external research companies, including the selection of agencies, communication of requirements/specific requests, and evaluating agencies post-study.
- Challenge agencies to ensure best approach, execution, and analysis of consumer research.
- Drive business decisions through consumer and market insights.
- Identify ways of interpreting and making recommendations in concise and easy-to-understand reports on potential opportunities, and supplying thought-leadership content to EMEA Marcomms teams.
Data Analysis and Insights Cultivation:
- Research, analyze, and communicate market data, including new product launches, market sizing, import/export data, point-of-sale (POS) data, trend information, social media, consumer behavior, proprietary primary research, etc.
- Integrate data and learnings from multiple sources to generate strategic insights, including POS data, trend information, social media, consumer behavior, proprietary primary research, etc.
Requirements:
- Bachelor's degree or equivalent, advanced degree in Psychology, Statistics, Consumer Research preferred.
- A minimum of 5 years of professional experience (agency or in-house) in quantitative market research.
- Hands-on experience running quantitative studies end-to-end.
- Experience with B2B/B2C multinational companies.
- Strong experience in data analytics and reporting, including use of Excel and PowerBI.
- General understanding of statistical references, including weighting, sig differences, correlations, regressions.
- Experience with Point-of-Sale (POS) data, including IRI, Nielsen, and online POS platforms to build search parameters. Knowledge of key measures, including ACV, TPD, velocities, and attributes.
- Experience and comfort with online DIY survey programming tools (no coding necessary).
- Familiar with social analytics and machine learning.
- An ability to design, organize, and analyze large data sets.
- Excellent oral and written English.
Desirable Requirements:
- Experience in running qualitative research studies.
- Pharma/health/nutrition, Food & beverages of Food ingredients industry knowledge highly beneficial.
Required Behaviours and Skills:
- Solid interpersonal and presentation skills.
- Strong time management & project management skills with the ability to manage multiple projects simultaneously.
- A desire to challenge status quo to optimize insights deliverables.
- Data savviness with proven mathematical and analytical skills.
- Curious by nature and passionate about market research.
- Analytical and logical, and able to see the big picture amidst details.
Relocation Available:
Yes, within country.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, age, national origin, gender, gender identity, gender expression, sexual orientation, pregnancy, marital status, veteran status, military status, or disability status.
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Manchester, United Kingdom Ingredion UK Limited Full timeJob Title: Senior Insights Analyst, EMEA, Global MarketingIngredion UK Limited is seeking a highly motivated Senior Insights Analyst to join our team in EMEA. As a Senior Insights Analyst, you will be responsible for providing strategic insights to support business decisions across EMEA.Key Responsibilities:Design and execute consumer studies to gather...
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Manchester, United Kingdom Ingredion UK Limited Full timeJob Title: Senior Insights Analyst, EMEA, Global MarketingIngredion UK Limited is seeking a highly motivated Senior Insights Analyst to join our team in EMEA. As a Senior Insights Analyst, you will be responsible for providing strategic insights to support business decisions across EMEA.Key Responsibilities:Design and execute consumer studies to gather...
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