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Strategic Marketing Insights Analyst

2 months ago

Manchester, United Kingdom The Talent Crowd Full time
About the Role

We're working with a global energy business who plans to add value to their business and marketing strategy through data insights. They need an experienced Marketing Analyst to provide valuable research, insights and analytical support to measure ROI and shape the Marketing strategy moving forward.

Key Responsibilities
  • Monitor and measure KPIs across every marketing channel.
  • Work with the wider business to understand their commercial goals and be able to analyse consumer behaviour and measure the success of the marketing campaigns that support them.
  • Plan, organise and implement all qualitative and quantitative research projects.
  • Create, monitor and maintain all reports and communicate their results to the wider business and stakeholders, shaping future campaigns and helping senior leaders make vital business decisions.
Requirements
  • Previous demonstrable experience and success as a Business Analysis or Marketing Analyst.
  • In-depth understanding of the Marketing channels and appreciation of what good looks like.
  • Confident communicator who can translate complex data sets into meaningful stories.
  • Working knowledge of data visualisation tools such as Excel, Power PI and Tableau.
  • Strong Project Management skills with experience managing complex research projects, both qualitative and quantitative.
What We Offer
  • Competitive salary with bonus earning potential
  • Hybrid working – three days in the office
  • Generous pension scheme with 10% employer contribution
  • Medical and dental insurance
  • Opportunity for global travel across Europe and beyond