Strategic Marketing Insights Analyst
4 weeks ago
At JS3 Recruitment Ltd, we are seeking a highly skilled Strategic Marketing Insights Analyst to join our team. As a key member of our marketing team, you will play a crucial role in providing analysis and support to drive business growth.
The successful candidate will lead on all aspects of marketing measurement and reporting, from analysing campaign results to determining ROI for marketing activity. You will work closely with colleagues across the full Marketing team to develop and maintain marketing measurement tools, while delivering regular reporting for all marketing activity.
Key responsibilities will include:
- Developing and maintaining a suite of marketing measurement tools, processes and reports for all BAU marketing activity and channels.
- Leading on Customer and Broker Satisfaction Surveys in collaboration with external agencies.
- Working with members of Marketing and Sales to identify the need for, develop and run strategic research projects of varying scales.
- Analysing customer and business data to develop marketing segmentation and use data to produce accurate and insightful profiles for effective and targeted marketing activity.
Essential qualifications include:
- At least 5 years of experience within a business analysis environment (marketing analysis is essential).
- Exceptional analytical ability, including overseeing and delivering projects, analysis and reporting.
- At least 2 years of experience working with PowerBI or other advanced analytical and / or reporting tools.
- Commercially-minded, with a strong financial acumen.
We are looking for a highly motivated and experienced individual who is able to work effectively in a team environment. If you have a passion for marketing analysis and a strong desire to drive business growth, we would love to hear from you.
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